31 | Making marketing work for you with Casey Taylor

No matter what business you have as an entrepreneur, you need a marketing strategy. How do you know what platforms to use and what will work best with your personality? Casey Taylor is here to walk you through all things marketing for the creative entrepreneur.

If you want to know the best ways to use your energy marketing your business, it starts with knowing yourself. You have to experiment and try different methods until you find what works for you. Of course, there are those who have gone before you and know a bit about marketing and what is relevant and that's why I've invited Casey Taylor to come talk with us!

Casey is a wealth of knowledge with PR experience in some big names! (Victoria's Secret, BirchBox anyone?) She went the traditional route and attended college. After, she launched her career at Victoria's Secret working her dream job. Eventually, she left to remain true to her moral compass. In 2019, she started her own wedding photography business outside of DC. While it was successful it wasn't the exact fit. It wasn't until Covid when she was getting ready to birth her daughter that she went all in. Casey partnered with her business coach to help other creatives with their marketing.

We talk about: 

• The pain points of marketing for entrepreneurs
• Practical things to consider when choosing a market strategy
• Finding what clicks for you
• Some insights into what's happening in the marketing world right now

Follow Erinn on Instagram, @erinn_bridgman

Follow the Guest on Instagram, @caseycrowetaylor

Links

Casey's website: www.caseycrowetaylor.com

Casey's podcast: The Rulebreaker Podcast